PSFK put together five videos which, with the help of some of the best planning talent out there, summarizes what skills are necessary to be a rockstar planner.
I particularly liked one of the points made in episode 4: Understanding the Human Condition. Lee Maicon from 360i points to the very unmodern consequence of new technology, in that its effect has been a a shift from mass to individual. Getting down to the personal level makes understanding those underlying human motivations is as important now as ever.
Technologies may change quickly, but people don’t.
